The 360° Strategist.
Elie started his career 25 years ago by building larger databases for marketing agencies.
Among these experiences he created the first European shopper survey leading to the first consumer mega-base. After this, he continued to combine technology and marketing by working on 16 card based loyalty system (B-to-C) and incentive programs (B-to-B).
These programs were build for Accor, Alcatel-Lucent, Altergaz-Eni, Fiat group, Giorgio Armani, IBM, Carrefour, Renault, Screenvision, Shell, Sport2000, Total, …
Today CRM and omni-channel are the natural extensions of the expertise Elie is bringing into the Army of Frogs.
One of the reasons why these commandos can combine powerful brand tactics to conquer the hearts of your targets into large sets of loyal customers.