Devanlay / Lacoste
On line engagement process design
Battlefield
Simplify and Ensure best strategic and tactical practices for Lacoste textile and footwear in France, UK, and Germany.
- Manage the engagement process on behalf of the brand.
- Increase traffic on e-commerce sites.
Strategy & Operations
Identify and motivate ready-to-purchase consumers:
- Direction (answers to “Where do I find?”).
- Managing competitive conversion opportunities.
- Promotions and offers dissemination.
- Leveraging peer recommendations.
- Customised one-on-one incentives.
Victories
- Setting of Synthesio’s Engagement console « Unity »
- Configuration and allowed discourse for efficient sources
- Scripts for Community Managers