Devanlay / Lacoste

On line engagement process design

Battlefield

Simplify and Ensure best strategic and tactical practices for Lacoste textile and footwear in France, UK, and Germany.

  • Manage the engagement process on behalf of the brand. 
  • Increase traffic on e-commerce sites.

Strategy & Operations

Identify and motivate ready-to-purchase consumers:

  1. Direction (answers to “Where do I find?”).
  2. Managing competitive conversion opportunities.
  3. Promotions and offers dissemination.
  4. Leveraging peer recommendations.
  5. Customised one-on-one incentives.

Victories

  • Setting of Synthesio’s Engagement console « Unity »
  • Configuration and allowed discourse for efficient sources
  • Scripts for Community Managers